Monday, February 7, 2011

The Super Bowl is the "Super Bowl" of Television Advertising

I have alluded earlier to the prominence of television advertising at the Super Bowl. Suffice to say, these ads have their own Wikipedia page, which says more than anything I could write. So with the Big Game occurring this past weekend, I'd like to take this opportunity to review.

My favourite ad was the Chrysler spot for their new luxury vehicle, the 200. The ad featured Eminem, briefly, and was two minutes long. The thing I liked most about it was that it wasn't like most car commercials, which are always unnervingly lame because they inevitably feature people drawing lines in the sand, smiling far too broadly and the music of Beyonce. This is part of the reason the ad works, its originality. I feel this ad will do a lot of good things for the Chrysler Brand, and is an example of how great and effective TV ads can be. Here's the ad:

Other ads that have received positive reviews are Volkswagen's "Little Vader" ad and Bud Light's "Intelligent Dogs" ad. Anheuser-Busch, who own the Bud Light brand, has been acclaimed for its Super Bowl ads for well over a decade now, winning the USA Today Super Bowl Ad Meter a record 11 times.

The worst ad in my opinion was easily the one which featured Justin Bieber and Ozzy Osbourne. Not really much else to say. You should know it was terrible just from those two names. I guess if I had to say something, it'd be this. Boo Justin Bieber, boo.

Ok fine, I'll post the video of the Biebbourne ad, even though its disrespectful to my blog.  

Other ads which "missed" in my opinion were Coke's confusing "Fighting Dragons" ad and's "Joan Rivers". I know that exists, and that they are always featured at the Super Bowl. Yet I have no idea what they actually do, so their TV ads in general get an F.

What ads did other people like/dislike?


  1. I watched most of the Super Bowl ads too. I agree with the Little Vader being good. I found the Pepsi Max one's to be interesting. Other than the Bieber and Osbourne ad being terrible, any other ones you found to be poorly done?

  2. Hey Megan thanks for the comment, I added a few more I didn't like!

  3. Greg - I hadn't seen the Chrysler commercial until your post, and I agree that its originality makes it stand out as one of the best. I was sent the Volkswagen's "Little Vader" today too and loved it...SO cute!

  4. Well I loved the Chrysler commercial but I also loved Eminem's other commercial that aired:
    I think it is hilarious...but maybe thats just because I am a fan.

  5. Greg, totally agree with you. After I saw the ad I posted about it on twitter. Well obviously your blog will be a place where I come as a resource about advertising in the future.

  6. Is it wrong that I'm now interested in viewing a commercial that features "people drawing lines in the sand, smiling far too broadly and the music of Beyonce"?
    If you have one, send it my way.

  7. The few days days leading up to the Super Bowl I watched the "Little Vader" ad probably 20 times.

    Did you guys hear about the ad with the baby thrown at the wall? I'm not sure what it was for, but apparently it was all PR... just put on the air for controversy and media attention.

  8. I'm surprised you didn't mention the Glee ad Greg! I have to disagree about the Bieber ad, I thought it was cute and refreshing to see him poke fun at himself. My favorite by far has to be the Vader commercial though!

  9. My favourite superbowl commercial was the Doritos commercial with the pug. I just noticed that it has become a regular commercial on Canadian channels now. Very exciting.