The Super Bowl is the "Super Bowl" of Television Advertising

I have alluded earlier to the prominence of television advertising at the Super Bowl. Suffice to say, these ads have their own Wikipedia page, which says more than anything I could write. So with the Big Game occurring this past weekend, I'd like to take this opportunity to review.

My favourite ad was the Chrysler spot for their new luxury vehicle, the 200. The ad featured Eminem, briefly, and was two minutes long. The thing I liked most about it was that it wasn't like most car commercials, which are always unnervingly lame because they inevitably feature people drawing lines in the sand, smiling far too broadly and the music of Beyonce. This is part of the reason the ad works, its originality. I feel this ad will do a lot of good things for the Chrysler Brand, and is an example of how great and effective TV ads can be. Here's the ad:

Other ads that have received positive reviews are Volkswagen's "Little Vader" ad and Bud Light's "Intelligent Dogs" ad. Anheuser-Busch, who own the Bud Light brand, has been acclaimed for its Super Bowl ads for well over a decade now, winning the USA Today Super Bowl Ad Meter a record 11 times.

The worst ad in my opinion was easily the one which featured Justin Bieber and Ozzy Osbourne. Not really much else to say. You should know it was terrible just from those two names. I guess if I had to say something, it'd be this. Boo Justin Bieber, boo.

Ok fine, I'll post the video of the Biebbourne ad, even though its disrespectful to my blog.  

Other ads which "missed" in my opinion were Coke's confusing "Fighting Dragons" ad and godaddy.com's "Joan Rivers". I know that godaddy.com exists, and that they are always featured at the Super Bowl. Yet I have no idea what they actually do, so their TV ads in general get an F.


What ads did other people like/dislike?