|These are delicious.|
The ad itself though is fine. In fact, if they never mentioned the brand name, it would be a very good ad. I'm made aware its a family-oriented cookie bar, which is healthier than most cookies. The "poor mommy" part is a bit corny, but overall a well-done ad.
The point here then is that advertising is not enough on its own. This is especially the case since traditional advertisements' effectiveness diminish each year. The best advertising in the world is not going to make someone want to eat a Praeventia cookie.
The best advertisements are those which work off of a brand's image, which includes its name. They are a combination of marketing research, brand trustworthiness and creative advertising.
So let me throw it to the readers: does anybody want to eat a Praeventia cookie? Does the name not matter at all? Is the decent advertisement and product enough?